![]() ![]() ![]() It’s changed the way people shop, the way they think about brands. It’s hard to ignore the stratospheric increase in e-commerce activity over the last two years or more. Scott: The first, I think is all around e-commerce. And I think there are a number of trends that are going to start to disrupt the industry, reshape, redefine what consumer products companies mean to the consumers that they exchange value with. Most of our large consumer products clients are predicting high revenue growth and a high increase in operating margins in the year ahead. Having said that, I think that from a consumer products industry perspective, we have a very exciting year ahead: a year of high economic growth. Scott: The right foundational pieces in place for what technology is likely to open up this new opportunity in that longer term. ![]() And I think what that tells us is not to chase the shiny new object.īut at the same time, take more of a systems approach to ensure that we have the right capabilities. You know it’s interesting, as we sit down and peddle predictions for the year ahead every year, I think we were reminded of the words of Roy Moore, the computer scientist in the 1960s, who said that we have a tendency of overestimating the impact of technology in the short term and underestimating the impact of technology in the longer term. Scott, kick us off with a snapshot on what you see as the key imperatives for CP firms in the year ahead. Where we do see a difference is often with both scale and maturity. So, we are covering both retail and consumer products today, two industries that often have similar focus areas when it comes to digital investments. I'm your host for the session, Reva Bhatia. Joining me today is Scott Clarke, Industry Lead for Consumer Products at Publicis Sapient and Hilding Anderson, Retail Strategy Lead in North America Publicis Sapient. In this episode, we’re going to discuss what should be on top of the priority list for the year. With seemingly limitless investment opportunities, firms need to prioritize what will give them the most bang for their buck as they look to make investments in the year ahead. Prompted by the pandemic, digital transformation is booming, specifically in BTC industries, and is showing no signs of slowing. Reva: As we careen our way through 2022, a similarly fast pace of tech advancements is emerging. Reva: You’re listening to Next in Consumer Products from Publicis Sapient, the podcast that shares insights on unlocking what’s next in digital transformation. ![]()
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